BRINGING BRANDS TO LIFE FOR THE AUDIENCE OF TOMORROW

We’ve partnered with DreamWorks Animation to bring Gabby’s Dollhouse to Roblox. Players can build and decorate their dream dollhouse, play as Gabby and her kitty friends, and team up on fun quests to earn adorable rewards. This imaginative experience offers fans of all ages a vibrant, creative playground.

Discover the fusion of athletic culture and luxury fashion in PSG Obby, created in collaboration with Paris Saint-Germain. Explore Paris streets, navigate its catacombs, and collect feathers to soar through the skies.

We’ve partnered with Ralph Lauren to create Polo Beach, an immersive Roblox experience that captures the spirit of East Coast summers through surfing, hang gliding, and shopping exclusive Ralph Lauren styles — where fashion meets adventure in a vibrant, coastal-inspired world.

We partnered with Netflix to launch The Electric State Tower Defense in Netflix Nextworld on Roblox, which debuted alongside the film’s premiere on Netflix. This experience let players dive into the world of The Electric State, strategize, build defenses, and earn exclusive rewards.

Vans World is an open-world skateboarding experience on Roblox and the first branded game to surpass 100M visits. Players perform tricks, join competitions, and customize their avatar and skateboard. With over 973M+ minutes played, Vans World remains a popular, regularly updated experience with a dedicated player base.

DreamWorks Animations brought their Goliath animation IP to Roblox with Shrek Swamp Tycoon, a game where players build houses for their favorite Shrek characters. After two months of paid beta, players poured into the massive F2P launch, peaking at 18,000 concurrent users (CCU) and landing it an immediate spot in the Roblox Top 50.

Spotify Island is a music-filled adventure where players race through 42 speed levels, explore floating islands, and produce their own music. They can also meet virtual avatars of favorite artists during live activations, like Doechii and K-pop icon Sunmi. Spotify Island has amassed 1.67B+ global media impressions and won two Webby Awards as well as a Silver in Design for Direct Marketing and three Bronze awards at the Clio Music Awards 2024.

IKEA: The Co-Worker sees players step into the shoes of an IKEA employee, moving up the ranks as they complete mini-games between the Showroom and Swedish Bistro. The experience garnered worldwide media attention from massive publications with a unique hook, as users could apply to work at the virtual IKEA and receive a real-life salary.

A custom Fortnite Creative map made to commemorate the 2023 Wimbledon finals. The ‘Race to Wimbledon’, is exactly that, a race through London’s bustling streets to Wimbledon’s iconic centre court. Players run, fly, drive and parkour their way past recognizable landmarks in a bid to record the fastest time possible. ‘Race to Wimbledon’ even had its very own pop-up at the Wimbledon finals where attendees could come up and play, even Sir Andy Murray stopped by.