BRINGING BRANDS TO LIFE FOR THE AUDIENCE OF TOMORROW

Vans World is an open-world skateboarding experience on Roblox and the first branded game to surpass 100M visits. Players perform tricks, join competitions, and customize their avatar and skateboard. With over 973M+ minutes played, Vans World remains a popular, regularly updated experience with a dedicated player base.

DreamWorks Animations brought their Goliath animation IP to Roblox with Shrek Swamp Tycoon, a game where players build houses for their favorite Shrek characters. After two months of paid beta, players poured into the massive F2P launch, peaking at 18,000 concurrent users (CCU) and landing it an immediate spot in the Roblox Top 50.

Spotify Island is a music-filled adventure where players race through 42 speed levels, explore floating islands, and produce their own music. They can also meet virtual avatars of favorite artists during live activations, like Doechii and K-pop icon Sunmi. Spotify Island has amassed 1.67B+ global media impressions and won two Webby Awards as well as a Silver in Design for Direct Marketing and three Bronze awards at the Clio Music Awards 2024.

IKEA: The Co-Worker sees players step into the shoes of an IKEA employee, moving up the ranks as they complete mini-games between the Showroom and Swedish Bistro. The experience garnered worldwide media attention from massive publications with a unique hook, as users could apply to work at the virtual IKEA and receive a real-life salary.

In celebration of the theatrical release of ‘Aquaman: The Lost Kingdom’, Warner Bros. engaged The Gang to create “Aquaman Simulator – The Lost Kingdom,” an immersive Roblox game set in the DC movie’s underwater world. Players were able to wield tridents and battle Black Manta, resulting in the highest-rated branded experience on Roblox (at that time) with over 1M visits in its first month.

A custom Fortnite Creative map made to commemorate the 2023 Wimbledon finals. The ‘Race to Wimbledon’, is exactly that, a race through London’s bustling streets to Wimbledon’s iconic centre court. Players run, fly, drive and parkour their way past recognizable landmarks in a bid to record the fastest time possible. ‘Race to Wimbledon’ even had its very own pop-up at the Wimbledon finals where attendees could come up and play, even Sir Andy Murray stopped by.