Vans
Release Date
09/23
Genre
Sports
Average dwell time
VANS
01
Our task
Build a fully gamified world, focused on fun with customizable elements. Use player feedback to drive update planning.
02
Our Action
We built a skateboarding paradise on Roblox and fully integrated the game loop into every aspect of the experience. Players have fun earning points and customizing their character while engaging with core brand elements. This is a world that players want to come back to over and over.
03
Update Planning
The overarching request from players via discord was an additional customizable transportation. We built in an unlockable BMX mode that is now one of the most popular features in this game.
04
Results
Vans World has been one of the most successful brand experiences in the metaverse.
