Case study

Vans World

The story of how Vans World became the first branded experience to hit 100M+ visitors on Roblox.

Release Date

09/23

Genre

Sports

Average dwell time

VANS

01

Our task

Build a fully gamified world, focused on fun with customizable elements. Use player feedback to drive update planning.

02

Our Action

We built a skateboarding paradise on Roblox and fully integrated the game loop into every aspect of the experience. Players have fun earning points and customizing their character while engaging with core brand elements. This is a world that players want to come back to over and over.

03

Update Planning

The overarching request from players via discord was an additional customizable transportation. We built in an unlockable BMX mode that is now one of the most popular features in this game.

04

Results

Vans World has been one of the most successful brand experiences in the metaverse.

973
M+
Minutes of total play time
90
%
Rating of the experience
60
K
Daily active users
115
M+
Total visits since launch
53
%
of hours played are coming from under 13s
55
%
of new users were under 13
55
%
of total sessions were played by under 13s
D1, 7
retention was highest for players under 14
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