Poster for DreamWorks Gabby's Dollhouse showing animated girl with cat ears and four colorful animal characters against a pink background with a rainbow and confetti.

WE TAKE FUN VERY SERIOUSLY

The Gang is an international game development studio committed to developing world-leading, immersive gaming experiences.

Let’s talk →Branded Experiences →
Black square-shaped Roblox logo with a tilted hole in the center, creating a diamond shape.
Black Unreal Engine logo with stylized 'U' inside a circle above the text 'UNREAL ENGINE'.
Minecraft logo with blocky, pixelated text and a Creeper face inside the letter A.
The word 'ZEPHYR' in bold black letters with a soft shadow effect on a white background.
Fortnite logo with bold, stylized uppercase letters in a slightly curved arrangement.
Roblox Partner Program logo in black text on a transparent background.

ENGAGING INTERACTIVE WORLDS

Discover our original games and branded experiences - where innovation meets immersion, and engagement meets real-world results.

Careers →
Spotify Island
PacSun Los Angeles Tycoon
Gabby’s Dollhouse Official
PSG Obby
PGA TOUR Ultimate Golf Simulator
Polo Beach by Ralph Lauren
Netflix Nextworld - The Electric State Event
Crocs Quest
Vans World 2.0
Strongman Simulator

Partnering with the world’s most recognized names

We’ve earned the trust of many of the world’s most iconic brands — leaders in industries like sport, fashion, and entertainment — to bring their stories to life through immersive experiences.

Branded Experiences→Let's Talk →
IKEA logo in white letters inside a black oval background.
White Netflix logo with slight curved baseline on transparent background.
Wireframe style logo designs featuring abstract geometric shapes and lines arranged horizontally on a white background.
Amazon logo with a curved arrow smiling from letter a to z.
Philips brand logo in white bold uppercase letters on a black background.
DreamWorks logo featuring a silhouette of a boy sitting on a crescent moon, fishing.
NYX brand logo in white on a black background.
Emirates airline logo.
VISA
Spotify logo with three curved sound waves inside a circle next to the word 'Spotify'.
Logo with two crossed tennis rackets and a ball in the center, encircled by the text 'TNF CHAMPIONSHIPS WIMBLEDON'.
Ralph Lauren brand logo.
Gucci logo text in white on a black background.
Three white square tiles with black letters B, B, and C on a black background.
Givenchy logo with four stylized G shapes arranged in a square above the brand name.
Samsung
American Express white logo text on transparent background.
Fidelity Investments logo in bold white text on a transparent background.
ESPN logo in bold white stylized letters on a transparent background.
Google Play logo.
IKEA logo with bold uppercase letters inside an oval shape.
Paris Saint-Germain logo featuring a stylized Eiffel Tower and fleur-de-lis inside a circular border.
Netflix logo in bold red text on a black background.
Warner Brothers
Amazon
Vans brand name in bold white text on a red background with the 'V' stylized to extend over the letters 'ans'.
Dreamworks
PHILIPS logo in bold black letters on a gray background.
BBC logo with bold black letters B, B, and C each inside separate black squares on a white background.
Google Play logo in black text with a play button symbol in the 'G' letter.
Gucci brand logo with interlocking G letters.
Shield-shaped NFL logo with a football at the top center and eight stars above the bold NFL letters.
US Open
Wimbledon
Ralph Lauren brand logo text.
Spotify
The VISA logo representing the global payments technology company.
NYX Cosmetics brand logo in bold uppercase letters.
Emirates airline logo with Arabic calligraphy above the word 'Emirates'.
American Express brand logo with bold black text.

What would your brand look like as a game?

Because we’ve got a few ideas. We turn your brand’s story into a fully immersive game world that engages with the right audience, at the right time, on the right platform.

Case Studies →Let's Talk →
Animated characters from Gabby's Dollhouse standing outside a whimsical dollhouse with a blue sky background, featuring the show's title and Netflix now playing text.
Silhouette of a boy sitting on a crescent moon and fishing above the word DreamWorks.

Gabby's Dollhouse

Gabby’s Dollhouse Official on Roblox – A New Way to Engage Fans Through Interactive Play and Content
View case study →
Cartoon fox wearing a green scarf poses cheerfully next to an Amazon package with a smile logo.
Amazon logo with a curved arrow smiling from letter a to z.

Amazon

491M+ Virtual Gifts Exchanged: Amazon Fosters Community and Sharing on Roblox
View case study →
Two animated characters performing skateboard and BMX tricks mid-air in a skate park with a checkered border on top.

Vans World

The story of how Vans World became the first branded experience to hit 100M+ visitors on Roblox.
View case study →
Spotify

Spotify Island

Spotify Island’s continued success – a story of creativity, collaboration, iteration and a double Webby Award win.
View case study →
Logo with two crossed tennis rackets and a ball in the center, encircled by the text 'TNF CHAMPIONSHIPS WIMBLEDON'.

WimbleWorld

Wimbledon is an iconic, monolith of a brand, a household name even - but what do today's youth know about Wimbledon?
View case study →
Animated character named Gemma, an interior design co-worker for IKEA, reaching forward in a modern living room setting with yellow and blue furniture.
IKEA logo in white letters inside a black oval background.

IKEA: The Co Worker

The Recruitment Campaign That Got Everybody Talking – IKEA on Roblox
View case study →
Animated girl with cat ears headband holding a white cat plush, surrounded by colorful characters with a rainbow background from DreamWorks Gabby's Dollhouse on Netflix.

Gabby's Dollhouse

View case study →
Smiling cartoon fox wearing a green scarf holding an Amazon package against a pink background with white tree silhouettes.

Amazon

View case study →
Animated characters skateboarding in a skate park with Vans World logo in the center under a bright blue sky.

Vans World

View case study →
Colorful floral letters spelling 'island' with the word 'Spotify' above, set against a bright blue sky with floating islands, a palm tree, and a waterfall.

Spotify Island

View case study →

Wimble World

View case study →
Animated character named Gemma, an interior design co-worker for IKEA, reaching forward in a modern living room setting with yellow and blue furniture.

IKEA: The Co Worker

View case study →

OUR SERVICES

The Gang is the leading UGC gaming studio for brands, having developed nearly 100 branded gaming experiences and integrations since 2019 which help global brands connect with new audiences at scale.

Case Studies →Let's Talk →
Animated girl with cat ears headband holding a white cat plush, surrounded by colorful characters with a rainbow background from DreamWorks Gabby's Dollhouse on Netflix.

BRANDED COLLABORATION

Smiling cartoon fox wearing a green scarf holding an Amazon package against a pink background with white tree silhouettes.

MARKETING CAMPAIGN

Animated characters skateboarding in a skate park with Vans World logo in the center under a bright blue sky.

GAME EXPERIENCE

Colorful floral letters spelling 'island' with the word 'Spotify' above, set against a bright blue sky with floating islands, a palm tree, and a waterfall.

MEDIA & COMMUNITY

Wimble World

Animated character named Gemma, an interior design co-worker for IKEA, reaching forward in a modern living room setting with yellow and blue furniture.

Ikea: The Co Worker

Some of our awards

The Webby Awards
The Drum Awards
Roblox Innovation Awards
SBJ
Art Directors Guild
Clio Sports

WORK THAT GETS THE WORLD TALKING

From Variety to The Guardian, our clients' stories make headlines — because the work speaks louder than words.

In the Media →Let's Talk →
Variety logo with stylized letters and an arching line above, set against a black and white gradient background.
The word VOGUE in large, elegant white letters with thin black outlines on a gradient black and white background.
The Guardian logo in dark blue text with the year 2018.
Digiday
Fortune logo in white text on a black rectangular background.
White ESPN logo on a transparent background.

Join the
gang

Join us in creating exceptional, immersive gaming experiences.

Careers →
2
.
5
Bn
Visits across our own games
>
80
Gaming Experiences
20
Nationalities