WE TAKE FUN VERY SERIOUSLY

The Gang is an international game development studio committed to developing world-leading, immersive gaming experiences.

Let’s talk →Branded Experiences →

ENGAGING INTERACTIVE WORLDS

Discover our original games and branded experiences - where innovation meets immersion, and engagement meets real-world results.

Careers →
Spotify Island
PacSun Los Angeles Tycoon
Gabby’s Dollhouse Official
PSG Obby
PGA TOUR Ultimate Golf Simulator
Polo Beach by Ralph Lauren
Netflix Nextworld - The Electric State Event
Vans World 2.0
Strongman Simulator
Shrek Swamp Tycoon

Partnering with the world’s most recognized names

We’ve earned the trust of many of the world’s most iconic brands — leaders in industries like sport, fashion, and entertainment — to bring their stories to life through immersive experiences.

Branded Experiences→Let's Talk →
Warner Brothers
Amazon
Dreamworks
US Open
Wimbledon
Spotify

What would your brand look like as a game?

Because we’ve got a few ideas. We turn your brand’s story into a fully immersive game world that engages with the right audience, at the right time, on the right platform.

Case Studies →Let's Talk →

Gabby's Dollhouse

Gabby’s Dollhouse Official on Roblox – A New Way to Engage Fans Through Interactive Play and Content
View case study →

Amazon

491M+ Virtual Gifts Exchanged: Amazon Fosters Community and Sharing on Roblox
View case study →
Vans World

Vans World

The story of how Vans World became the first branded experience to hit 100M+ visitors on Roblox.
View case study →
Spotify

Spotify Island

Spotify Island’s continued success – a story of creativity, collaboration, iteration and a double Webby Award win.
View case study →
Wimbledon

WimbleWorld

Wimbledon is an iconic, monolith of a brand, a household name even - but what do today's youth know about Wimbledon?
View case study →

IKEA: The Co Worker

The Recruitment Campaign That Got Everybody Talking – IKEA on Roblox
View case study →

OUR SERVICES

The Gang is the leading UGC gaming studio for brands, having developed nearly 100 branded gaming experiences and integrations since 2019 which help global brands connect with new audiences at scale.

Case Studies →Let's Talk →

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Some of our awards

The Webby Awards
The Drum Awards
Roblox Innovation Awards
SBJ
Art Directors Guild
Clio Sports

WORK THAT GETS THE WORLD TALKING

From Variety to The Guardian, our clients' stories make headlines — because the work speaks louder than words.

In the Media →Let's Talk →

Join the
gang

Join us in creating exceptional, immersive gaming experiences.

Careers →
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5
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Visits across our own games
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80
Gaming Experiences
200
+
Team Members
20
Nationalities