Max Proctor, Managing Director at Doppelgänger, discusses their Best Live Event win for Wimbledon. Focused on attracting a younger demographic, they devised a multi-platform metaverse strategy on Roblox and Fortnite, achieving a reach of 15 million people and impacting BBC iPlayer viewing figures among the target audience.
Winning metaverse strategy for Wimbledon explained by Max Proctor of Doppelgänger
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