Aida Andersson, Executive Vice-President at The Gang, added, “The Gang is committed to pushing boundaries through innovative brand activations, which is exactly what we've worked to achieve with Paris Saint-Germain. The club enters the platform with unmatched confidence, building on its legacy to engage the new generation by leveraging Roblox to showcase its diverse assets—blurring the lines between athletic culture, luxury fashion, and next-gen self-expression”.