February 3, 2025
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New report illustrates Roblox's ability to help sports reach younger audiences

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The NFL, NBA and NHL are among the leagues with new Roblox content debuting this month. On Super Bowl Sunday, the NFL is collaborating with Voldex on NFL Universe Football, with extensive Super Bowl and Pro Bowl-themed games and avatar gear. NHL Blastis teaming with a developer studio called The Gang for a 4 Nations Face-Off update for Feb. 12, and the NBA, along with developer F84, will debut new features on Feb. 14 in conjunction with the NBA All-Star Game.